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US MULTICULTURAL
STRATEGY

Did you know that minorities account for close to 40% of the US population today?  And that number is growing quickly.  In fact, according to the U.S. Census, the U.S. will be a multicultural majority nation by 2044, meaning that African Americans, Asian Americans, and Hispanics together will comprise 50% or more of the US population.  Hispanics alone currently represent 18% of the US population but will represent over 30% by 2044. 

Even more impressive is that today’s multicultural populations represent over $3.2 trillion in buying power.  Want to know how to effectively reach these populations?  We can help you craft an authentic and culturally relevant strategy to make sure that you are reaching and engaging these audiences with the appropriate message and on the appropriate platforms.

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