OUR SERVICES
DIGITAL STRATEGY
As digital becomes more and more pervasive, it is essential that it is woven into every element of your organization. Our deep expertise in digital strategy will help assess the right approach for you to drive transformational results and insulate you from disruption.
We will help you develop the right digital strategy to identify meaningful customer insights, select the appropriate media mix, platforms and content to deliver your message.
MONETIZATION
For any business, generating revenue is the most important and most challenging aspect of all. Growing revenue profitably in a digital world involves thinking through new monetization opportunities and strategies. We will work with you to assess the different channels available to generate revenue in a consistent and sustainable way across digital and mobile platforms. We will guide you every step of the way from strategy to implementation and analysis.
CONVERSATIONAL A.I.
Harnessing the power of A.I. is a business imperative these days. Understanding how to use A.I. agents to automate your conversational touchpoints (i.e. email, phone, SMS, WhatsApp, FB Messenger, IG, etc) with your customers and employees can help scale and drive unprecedented efficiencies for your business.
We will assist you in developing a strategy to automate your customer service function, your sales channels, and your internal communications with your employees using A.I. agents. In addition, we will help you improve your performance and brand advertising utilizing A.I. agents on business messaging channels (i.e. WhatsApp, FB Messenger).
US MULTICULTURAL STRATEGY
Did you know that minorities account for close to 40% of the US population today? And that number is growing quickly. In fact, according to the U.S. Census, the U.S. will be a multicultural majority nation by 2044, meaning that African Americans, Asian Americans, and Hispanics together will comprise 50% or more of the US population.
Hispanics alone currently represent 18% of the US population but will represent over 30% by 2044. Even more impressive is that today’s multicultural populations represent over $3.2 trillion in buying power. Want to know how to effectively reach these populations? We can help you craft an authentic and culturally relevant strategy to make sure that you are reaching and engaging these audiences with the appropriate message and on the appropriate platforms.
LATAM EXPANSION
If your business is ready to implement its global expansion strategy and enter Latin American markets we can help. Leverage our extensive experience and network of qualified contacts throughout the region to successfully expand your business. We can even help media companies, publishers, and Ad Tech companies with in-market representation to effectively reach advertising agencies and clients in key LATAM markets.
RETAIL MEDIA
Retail media is the new frontier of advertising at scale but with precision targeting. Amazon and Walmart dominate the online retail media segment, offering a breadth of consumer goods directly and via third-party suppliers to their millions of shoppers. Coupled with the ability to leverage their first-party shopper data to offer highly targeted options to advertisers, this becomes one of the most efficient ways to market and sell your products and services.
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We will develop an advertising strategy for your business to market your products and services across multiple retail media platforms (i.e Amazon, Walmart). We will then leverage our proprietary A.I. optimization platform, ProfitlogiQ (an Amazon Ads Advanced Partner), to improve your organic and paid media efforts on Amazon Ads, Walmart Connect, Mercado Libre and others.